APPLIED MATERIALS

The solar industry is at an inflection point.  It needs to move beyond an expensive, niche alternative energy to an economical, clean, sustainable mainstream energy source.  That’s where Applied Materials brand leadership needs to emerge.  With a clear vision of where the industry is going, proven processes and barrier breaking innovation, Applied Materials is bringing Moore’s Law style momentum to the industry by multiplying the economics of crystalline silicon solar photovoltaic energy production.  Through this memorable 360 campaign Applied Materials took the lead to help manufacturers reduce costs, risks and time to market, so the benefits of solar power can be harnessed profitably.